Crawlers,
or also known as the robots or spiders, are databases that is
utilized by search engines to spot a website, scrutinize it, and then
decide its significance, therefore the results will produce the
ranking for each keywords. According to research, there are two
spiders that are very active compared to the others- the Googlebot
and the Yahoo Crawler.
Here are
some techniques on how to manage them:
It
is very important that SEO’s know what they’re dealing with. They
should know how the crawlers work, how they investigate a website and
their standards in ranking, so that they could provide the needed
information.
Robots.txt
File
So
here it is! Now we know what the spiders would look for every time
they check a website- your robots.txt file. Robots.txt file is
basically a plain message that is put in the directory of a server
root. It is a file which provides data whether or not the search
engines would index the site as a whole or only a portion of it.
There are a lot of tools that is available for this, but the Google
Webmaster Tools is highly recommended in generating this file since
it is easily understandable. If it is already checked, do not forget
to remove it so to avoid duplicity.
Blah
Search
engine spam exists, and it always gives us a headache. We want to
minimize all the existing variables that would trigger this, and in
return improving the efficacy of the search engines, thus delivering
the best service to the web users. There is a characteristic
enveloped in the link that directs engines not to use the link to
induce an effect to the link’s target search engine location. This
HTML is what they called, a rel=”nofollow”.
When
you allow the general public to comment on your site, the links of
those messages could pass your standing to some sites you may not be
comfortable guaranteeing. Spam messages are very common and to make
sure you’re not doing junk sites, not following is the best thing
to do.
“nofollow”
to forums and message columns
This
suggestion may also be used with referrer listings, comment columns
or message boards. You can do it by yourself by turning on comment
moderation or using an application called Captcha.
“nofollow”
for single content, etc.
It
can be used by giving a warning to other sites without staining your
site reputation. For instance, you’re making a blog on a certain
topic such as, dealing with crawlers and you want to mention a site
that commented that your post is a spam, and you want to caution
others by placing the link in the subject, and then use the
“nofolllow”, so that it will not be traced back from your link.
“nofollow”
via robots meta tag
This
scheme is written as <meta name “robots” content=”nofollow”>.
This is situated within the <head> tag of a specific page’s
HTML.
Spiders
will scrutinize everything in your site; you just have to let them
look into the right directions. This will manage the traffic in
your site and will give you the possibility of increasing your rank.
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