Thursday, January 28, 2016

The SEO Hierarchy of Needs

Abraham Maslow’s Hierarchy of needs is known for its pyramid diagram for the human basic needs, each ofthe tier represents needs and to achieve the highest tier the below tier should be satisfied first. The base of the tier in the pyramid represents the most basic needs that a human should attain. To achieve the highest tier in the pyramid, a person must attain the basic needs or satisfy the basic needs in the lower tier. Like Abraham Maslow’s Hierarchy of Needs, in Search Engine Optimization, fundamental sites requirements must be secure and ensure before committing resources to higher objectives located at the top of the pyramid.

Analytic and Web Intelligence
The first level of Search Engine Optimization Hierarchy of Needs is the analytic implementation and analysis. Without the data that tracks visitors to visit your site, there is nobaseline from which to measure the effect of SEO efforts. And without the analytics data, it is impossible to understand your site by your target audience.

Keywords and Content
It is a challenge for every owner of the site to perfect the content site. Knowing where and how to start a site can also be a difficult task. It is in the content of your site that search engine and human user will know what your site is about, what is expected to get in your site and where its expertise lies. Every aspect of the content, it may be a text, images, video and etc is needed to clearly explain to the audience and what the subject matter is.

The search engine will look at the Meta data used such as in the page title, description, and other tags determine the subject of the page. The on-page elements of the Web pag should also support the content of the siteand the server configuration of the site should reflect crawl and indexing preferences.

Usability and Optimized Web Design
With the web site usability, it seeks to optimize the user’s holistic experienve of the site. These questions are considered: did they find what they expected when first landing on the site? Did the landing page meet their needs? Did the image and text of the site gets their attention?
Usability are very helpful tools in optimizing the site. Your goals should include understanding the site’s perfomane, its ease of use as well as the user’s recall and emotional response to the site.

Link Development
Having a site content structure and design in the peak condition, a marketer can start then soliciting links and the organization can become active in the online social communities. Before you be confident with your site to develop inbound links, make sure that the content of your site is fruitful, of good quality and worth that can attract attention to links.
Links are essential in the Search Engine Optimization to be a success and a highly valued factor of search engine rankings. Links can be achieved in a variety of ways such as link magnets, linkbait and link solicitation.

Friday, January 8, 2016

Search Engine Optimization: Tips and Strategies

Getting a high rank in the search engine so that your web site will be popular is the goal for every person who wants to sell their web page. With the competitive market and world that we have, it is challenging to be on top and to stay on top. Business is growing more aware of the need to understand and implement at least the basic of search engine optimization or SEO. Maybe you will be asking this question: how to be on top or if you are on top how to stay on top?

Here are some tips and strategies to be high ranking in the search engine:

Commit yourself to the process. Search Engine Optimization is not a onetime event only. It takes dedication and patience. Search engine algorithms change regularly, so have to be dynamic also and not to remain static if you want to be high ranking in the search engine. SEO requires a long-term outlook and commitment with the work.

Be patient. SEO is not about instant gratification. It takes a lot of sleepless nights, dedication, sweat and passion. Be patient all the time especially in submitting URL to the search engines. It may take a while for your site to appear in the search engine. At times, you need to resubmit until your web site will be recognized.

Build a great web site. A rich and quality content in the web page will attract consumers visiting your web site. Having a great web site will increase rank in the search engine and thus increase popularity.
Ask a lot of questions when hiring an SEO company. It is your job to ask question about what the company uses. It is also your right to know for the specifics and how it is being done.
Use a unique and relevant title and Meta description on every page. The page title is the single most important on-page SEO factor. The Meta description will not help you rank high so it should include the relevant keywords.

Create a unique content. Have at least a minimum of 250 words per page in your web site. Having a unique content is important and is challenging for web site makers. Write your own product description, using keywords you did research to target actual word searches use and make product pages that blow the competition away.

Build links intelligently. Linking your web site with other web site will inflate web visitor to visit your page and then will increase popularity. Seek links from authority sites in your industry. Analyze also the inbound links to your competitors to find links you can acquire.

Use social media marketing wisely. With the growing trend of the social media services, it is useful in increasing popularity of your web site. Make use of Twitter and Facebook as social information and signals from these are being used as part of search engine rankings for Google and Bing.